Permit Them To Consume Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

The brief variation: When Marie Antoinette stated, “permit them to consume meal,” it could have now been because she was hogging all of the Michel et Augustin snacks for by herself. Youth friends Michel and Augustin came across in secondary school, and, when they discovered their adult 9-to-5 jobs to-be unfulfilling, they started a cookie organization with a foundation in French pastry. Fast forward 13 decades, therefore the two pals have actually offices in France and ny and therefore are seducing society the help of its snacks, pastries, yogurts, mousses, as well as other sweets created using straightforward, pronounceable materials. The duo additionally teaches aspiring bakers that perfecting the art of French pastry is attainable through their cookbooks and entertaining available home courses. Michel and Augustin’s fantasy is not difficult: to really make the globe laugh and come together over a shared love of candies.

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The story of Michel et Augustin started merely enough. Two kids started palling around in secondary school and turned into great friends. But, much like lots of adolescent friendships, the two parted means after graduation to adhere to unique paths.

Michel discovered themselves in financing in New York, and Augustin ended up being doing work in advertising for Air France. But both quickly became disillusioned utilizing the 9-to-5 work of business community. They reconnected while the duo devised a wild propose to find out all 1,263 bakeries in France and develop a guide to best confectioneries the united states had to offer. They penned a book regarding it — their unique first collaboration!

After completing their pursuit, in 2004, Michel and Augustin aproned-up along with from a unique adventure: cooking in Augustin’s cooking area. Their particular goal would be to produce a type of cookies alongside sweets made with 100% natural ingredients and love. And, after tirelessly testing and sampling significantly more than 300 recipes, their unique basic concoction was born: the tiny circular butter cookie. Michel et Augustin was given birth to!

The pair found fast success, and additionally they always innovate more tasty designs, such as for instance a decadent natural yogurt in a container, that was discovered only once Michel and Augustin discovered their valued cow could develop significantly more than butter. They sell their products with the signature “kookiness” as well as the delight they infuse into their yummy snacks.

Distributing a Love for French Pastry across World

Michel et Augustin concerns more than simply creating a delicious cookie. The firm is actually bent on attracting from France’s wealthy culinary history to create masterful desserts.

“it isn’t about cookies — it is more about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is related to French pastry practices. We a really powerful relationship with pastry making as a business.”

But Lily informed all of us an affinity for and expertise of French pastry is not just set aside for any item designers (they call them the “recipe team”) at Michel et Augustin. Part of the businesses kooky society is revealing the passion and knowledge of pastry creating very every person in the group, in France and Brooklyn, can teach become a French pastry cook and use the nationwide examination (named a “C.A.P.”). That way, everybody is able to take part in innovating brand-new recipes and talk knowledgeably with fans, consumers, and consumers.

“once per week in France and when 30 days in New York, our very own Banana Farm (“office”) becomes a pastry class where the audience is experiencing a vintage program of French pastry and education your certification,” she said. “no matter whether you’re a website developer or even in income — the ability is actually promoted for all.”

Though Michel et Augustin offers a very expansive product line in France, the organization sticks with the same fundamentals and principles of development for several services and products.

“finished . all our services and products have commonly is actually an actual awareness of taste also to the components,” Lily said. “We concentrate on the top quality and user friendliness with the elements, and then try to maintain the element list as pronounceable as it can.”

This results not just in a yummy decadence, but also a goody possible be ok with eating together with your special someone.

An accumulation of Treats excellent for Sharing With Your Sweetheart

There’s just something about revealing sweets that begins your day appropriate or finishes a great date. And Michel et Augustin’s creations had been designed for merely these occasions.

“its an instant of indulgence at the end of a romantic date,” Lily mentioned. “its delicious making with clean materials, and that helps to make the time much better. It feels good to engage.”

Because of so many deserving goodies available, there’s no want to pick just one single. While there are numerous even more choices in France — from chocolate mousse to decadent yogurts and, naturally, unique snacks — there are lots of options available in the usa also.

Lily ended up being fast to recommend the most wonderful treats provide to or appreciate with that special someone.

“the popular cookie is the 4-Cookie Squares,” she mentioned. “they truly are like small square tarts, appear in three tastes, might be thus easily provided. We also have Cookie Buttons, which have been hazelnut chocolate chip snacks with hazelnut ganache in. They are available in packages of two — one in my situation, choice for you!”

For partners which love their unique early morning ritual collectively, Lily informed united states Puff Palmiers tend to be a pleasant a.m. option.

“they truly are puff pastry and taste like Elephant Ears,” she mentioned. “they truly are very light and flaky and perfect for revealing more than morning meal with coffee or at beverage time.”

Whether you and your honey are chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile combat for sharing (or sneaking off with for your own clandestine cookie event).

Get Involved within Banana Farm

Michel et Augustin’s philosophy is that the joy of sweets is in the sharing. So it should not be any shock neighborhood involvement is a sizable a portion of the company’s business purpose. Most people are asked to avoid in and chat (and flavor snacks) at their Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This mindset began from the very start associated with business and it is part of the core. And Lily noted this philosophy is exemplified in the organizations open houses.

“straight away, Michel and Augustin opened the doors of these apartment to neighbors, friends, customers, and passersby, for folks to provide them comments, to taste snacks, to taste brand new recipes they certainly were screening, and to go out together with them and discuss what they were undertaking,” she mentioned. “It is something that’s important to you these days.”

Open house during the Banana Farm happens on basic Thursday of each thirty days in France and nyc. Lily informed united states these occasions present an easy method for the organization to offer back into town by instructing all of them concerning history and techniques of French pastry.

“We invite every person, family members, buddies, customers, and consumers in the future show dishes,” she stated. “We would style exams, focus groups, and play video games. It’s a proper community occasion.”

Not only is it enjoyable and tummy-pleasing to wait, but if you lack a cookie partner, think of all the other treat aficionados you could potentially satisfy in the Banana Farm. After all, if someone loves Michel et Augustin treats, you are aware they have great taste, and you will have something to connect over.

Michel et Augustin: invested in Random Acts of Kookiness

In genuine Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to encourage and excite the general public. From a tribute to Michael Jackson to your cookie square occasion in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You can see precisely why their particular snacks are so addictive — they truly are made with 100 % natural ingredients and good vibes.

Up subsequent for any company is another cookbook whose goal is to assist United States visitors among others tackle the intimidation associated with French pastry.

“we are creating a French pastry cookbook when it comes to US, and it’s really about having fun with these very difficult dishes,” Lily mentioned. “We’re busting it down and saying you can do it. Whenever we can, anybody can, therefore we’re revealing the advancement.”

Michel et Augustin normally seeking to launch the popular chocolate mousse in america.

“the fantasy for the candy mousse is to seduce America’s tastebuds.”

And, after sampling the business’s snacks and various other goodies, the usa is actually without doubt set for an extended romance with that mousse.

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